GET TO KNOW TIGER EYE SOLUTIONS

About Me

My name is Cathy Berkhout-Bosse and in my primary career I work as a REALTOR®. My husband, John Bosse is my real estate business partner and together we operate as Team Berkhout Bosse at Remax Welland Realty Ltd.

I have the distinct privilege of living and working in my hometown of Fenwick, located in the Town of Pelham in the Niagara Region of Ontario, Canada.

In 2009, I established Tiger Eye Solutions, a freelance, communications consulting company in order to diversify and expand my marketing services beyond real estate industry applications.

Education

Honours Bachelor of Business Administration

Richard Ivey School of Business, University of Western Ontario (1985)

Ivey’s Mission Statement

To develop business leaders who think globally, act strategically and contribute to the societies within which they operate.

Tiger Eye Solutions

Tiger Eye Solutions specializes in the building of collaborative partnering networks, integrated traditional and social media strategies and political advocacy support.

Strategic marketing support
Custom designed promotion programs that enhance the reputation of your organization, engage public interest and build stronger ties within communities.

Freelance business writing and communication services
Content that not only educates but also inspires and motivates action!

  • Special interest editorial articles
  • Media releases and delivery of placement
  • Speeches and presentations
  • Research and preparation of reports
  • Fact-finding via one-on-one interviews and focus groups
  • Social media account management

SKILLS

My marketing communications career has spanned over 20 years in the areas of real estate marketing, business writing, promotional campaigns and advocacy.

Real Estate: I have worked in many capacities in the Niagara real estate industry- from manager of sales force of 50 agents to self-employed real estate broker marketing properties for individual sellers to exclusive marketing consultants for large new home developments.

Business Writing: In addition to creating and managing content for a variety of web blogs I also research and analyze local economic data and write original commentary for my bi-weekly “Real Estate View” column for the  Pelham News, our local Sun Media community newspaper. I have a long history of penning media releases and articles for a wide cross section of community projects.

Social Media Account Management: I currently manage www.MyPelham.com – a community website that provides the opportunity for all community groups to collaboratively “partner” with each other  in a sustainable and highly cost effective manner that maximizes the potential exposure opportunity for all participants.

Publicity:  As an active leader in our local business community I recently developed and implemented the inaugural Pelham Business Association “Shop Local” marketing campaign. Throughout my career I have spearheaded a variety of  promotions for many  non-profit organizations.

Political Campaigns: Served as the Media Chair and Campaign Manager for two local candidates – I delivered highly effective campaign communications strategies resulting in clients achieving top results in their polls.

Advocacy: A proven and successful lobbyist I know how to get my voice heard – I am also not ashamed to admit that I am a political idealist (many say I’m naïve) – that’s just part of my charm….believe me, it works to open doors!

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